Airbnb Connect
Airbnb Connect was concept design and campaign created to increase usage amongst college students. Airbnb connect would allow people to join on other peoples trips if there was enough space. The goal of the campaign was to increase bookings among a target demographic of 18-24 year olds, and encourage them to go on an adventure.
Campaign
Concept Design Revenue Driven
Services
Airbnb Connect would allow travelers to join other travelers on their next adventure. Users would create a profile and be able to search posted trips other users would create. If a traveler was interested they would inquire on that post and they can begin chatting and even video call to see if they are a good match,
Overview
The Concept
The Ask: Airbnb wants to increase its annual revenue by 10% by attracting a larger younger audience demographic
Airbnb Connect Brand Statement: Airbnb just got an upgrade. Airbnb connect allows travelers to share spaces, share stories, and stay connected.
Target Demographic: (M:F) 18-26 young adults who love adventure, want to see more of the world, not many of friends want to travel with them or can't afford it.
Challenge 1: Traveling is expensive. Reserving an Airbnb is = to booking a hotel (dependent on the type of stay you are looking for)
Challenge 2: Staying in an Airbnb by yourself is more expensive compared to sharing an airbnb with several people (prices split amongst the group)
Challenge 3: Organizing a trip with friends is complicated and it
doesn’t work out every time (schedule conflicts, different wants/needs)
How The Concept Was Developed
Experience: Young adults want to travel the world and experience new cultures before they settle down
New Friends: Most young travelers enjoy meeting new people on their vacations
Budget: People aged 18-26 are still in school or starting their full-time jobs. So they tend to look for cheaper options when planning vacations
Insights For Target Demographic
How It Works
Step 1:
Users will create an account and go through basic verification requirements.
Step 2:
Once approved by Airbnb, Users will have access to a network of travelers
Step 3:
Users can search through different locations and places and find places that have open bedrooms.
